What is SEO? Before learning more, I often see people GIVING UP on building a product in today’s digital age. Many people complain about the business they’ve built, but they say, ” Why is my website so quiet ?” It’s likely that most people are saying exactly the same thing.

Okay, this time I will share my experience with you in the world of online marketing and I hope this article is useful for all of you.

Have you ever heard the word SEO? (Search Engine Optimization) Yes, surely some of you already know it, and some of you don’t, right? Okay, now let’s discuss it.

 

Understanding SEO

SEO stands for “Search Engine Optimization” or “search engine optimizer.” SEO is the process of improving the quality of a blog or website. SEO is crucial for online marketing strategies to rank your website in search engines like Google, Yahoo, Bing, and others.

After increasing high rankings in search engines, organic traffic will also increase, search engines use certain algorithms to determine which content is more worthy of being ranked high in search results, both Google and other search engines, you must comply with the rules of the algorithms that have been launched by search engines.

 

Why is SEO so important for your website?

Why is SEO important on a website? You have a website, maybe even though you think it looks good, but search engines don’t display your website, why? The basic concept of SEO is what Google likes:

1. Relevant content.
2. Regular structure and navigation.
3. Popularity.
4. User satisfaction.

Since the advent of search engines, almost everyone searches for information online. By implementing SEO optimization, you’ll be easily found using various keywords related to your main topic.

 

How to improve google or search engine ranking?

Remember, it only takes time to see results in improving search engine rankings, typically between four months and a year or more. This also depends on our diligent thinking about proper optimization and adherence to algorithmic rules. Search engines like Google have stated that:

No one can guarantee a #1 ranking on Google.

Be wary of SEOs who claim to guarantee rankings, claim a “special relationship” with Google, or advertise “priority submissions” to Google. Priority submissions to Google do not exist. In fact, the only way to submit a site directly to Google is through our Add URL page or by submitting a Sitemap, and you can do so at no cost.

Source

 

Things to pay attention to in SEO:

1. SEO Strategy

It’s important to note that many people use illegal methods known as black hat SEO to boost their websites’ rankings. However, this method isn’t the best SEO strategy. They often use bots built by other developers or employ unethical methods like spamming, cloaking, fake content, and other forms of Aggregation (AGC) to boost their websites. These practices violate search engine rankings and can result in negative adjustments to your site’s presence in search engines like Google, or even your site’s removal from search engine indexes.

What I’m asking is, do you want to be a BLACK HAT SEO or WHITE HAT SEO ?

2. Competitor Analytics

First, we have to investigate the keyword first, to see how many people are searching for that keyword and see how many competitors are using that keyword, the keyword used is tough competition, so the more other websites want to be ranked first, the higher the competition will be.

When the competition is high, our SEO strategy must be truly with the best expertise and the costs will be higher.

3. Website

Why should websites be considered for SEO? After all, they’re our online marketing resource, right? Customers will get better results than selling locally. For example, if you sell products locally, buyers will likely be limited to that area. In contrast, online, almost the entire world searches for information about products, viral trends, the latest news, and more.

Therefore, we need to pay attention to our website so that the products we sell become well-known, that’s basically it. Of course, the website has the most important role in SEO.

 

SEO determining concepts

There are two important SEO factors in this category that determine a website’s ranking. You must implement both of these concepts to increase the number of visitors. The most difficult thing is, once you have a large number of visitors, will they return again and again to your website?

On-page SEO

What is on-page SEO? On-page SEO is the practice of optimizing each web page to improve rankings and attract more visitors in search engines. On-page SEO involves optimizing content and HTML source code, such as:

• Title
• Permalink
• Meta description
• Title tag
• Content structure
• Outbound link
• Internal links
• Responsive design
• Website speed

On-page SEO addresses all aspects of our web pages to determine whether our content is relevant to search engines. We must be patient with SEO, as optimizing a website won’t necessarily lead to the top page of search engines. Getting your website to the top page requires a process. Shopping for colorful silk saris in Chennai’s bustling textile market.

Also read: How to optimize on-page SEO

Off-page SEO

What is off-page SEO? Off-page SEO differs from on-page SEO in that it focuses more on links from other websites that lead to your own, known as backlinks .

It’s quite difficult to get backlinks for free from other websites. Most of the time, if we ask for backlinks from other websites for free without spending any budget, it would be a bit embarrassing, right?

Unless you’ve coordinated with the website owner and indicated which content or product you’d like backlinked, ensure that when building backlinks, choose websites with high search engine rankings and a high domain score. A domain score of at least 30+ is recommended if you want to build backlinks. This will improve the quality of your website and build credibility, as it offers relevant content or products.

 

Conclusion 

Remember, SEO is very important for websites, and you should know that ” SEO isn’t just about keyword research, content creation, backlink building, and so on. It must be done continuously and can’t be stopped at one point.” By: SEOSATU.